To help promote the 50th anniversary of the EMO trade show, which takes place Sept. 22–26 in Hanover, Germany, show organizer VDW (German Machine Tool Builders’ Association) held the EMO 2025 Preview July 10–11 in Frankfurt am Main, Germany. Trade journalists from 28 countries attended the event, which featured 90-second “elevator pitches” from 26 EMO exhibitors, an interview with VDW Executive Director Dr. Markus Heering, a panel discussion about artificial intelligence, and a presentation by Jayson Myers, CEO of NGen (Next Generation Manufacturing Canada) in Hamilton, Ontario, about Alliance Country Canada @EMO2025 during the first day.