Pferd Inc. appoints vice president of sales

September 25, 2019 - 11:00am
Rafael Astacio

Milwaukee, WI— PFERD INC., a global manufacturer of abrasives, brushes and power tools, has announced the appointment of Rafael Astacio to the position of Vice President, Sales. The appointment begins July 15, 2019. The announcement was made by Gene Huegin, President.

In this position, Astacio will manage the overall PFERD sales operation in North America, including the development and execution of strategic sales plans, aligning sales objectives with the business strategy, forecasts and budgets. He will report directly to Huegin.

Astacio previously was Vice President, sales and marketing for Construction Robotics, Rochester, NY, a manufacturer of robotics and automation equipment for the construction industry.  Prior to that he was Director of Sales Engineering at Hilti, Plano, TX and held several positions with Hilti in Liechtenstein and Madrid. Hilti manufactures tools, technologies and software for the construction industry.

According to Huegin, “Rafael brings a diverse background to PFERD having been involved not only in sales, but project management and business development. He is very familiar with our products and we are excited to have him lead our sales effort.”

Astacio added, “As PFERD is one of the premier leaders in its field, I’m very excited about the opportunity. I look forward to cultivating and growing relationships with PFERD’s diverse customer base and helping the company to not only achieve but surpass its goals.”

Related Glossary Terms

  • robotics


    Discipline involving self-actuating and self-operating devices. Robots frequently imitate human capabilities, including the ability to manipulate physical objects while evaluating and reacting appropriately to various stimuli. See industrial robot; robot.