Reaching the next gen

Author Terry M. Iverson
January 03, 2022 - 02:30pm

If our future is our youth, then we must get the message out that manufacturing offers an alternative career path that requires neither a four-year college degree nor staggering student debt. Unfortunately, that’s easier said than done because so many Americans still equate a manufacturing job with a gritty, dangerous, dead-end existence that doesn’t provide a decent wage or benefits.

The reality, of course, is that manufacturing careers do indeed offer competitive wages and benefits, and many jobs involve computerized processes performed in work environments that more closely resemble a clean room setting than a machine shop of old.

So, as formidable as the workforce shortage and skills gap is today, changing America’s perception of manufacturing careers is the mountain we must move first. For my part, I decided the best place to start was by writing “Finding America’s Greatest Champion,” a book that encourages our society to rethink how we perceive manufacturing careers in the United States. I also set up a nonprofit organization, ChampionNOW, to help fund the publication and dissemination of the book.

The teacher and the student.
The teacher and the student. Shown is a special photo of me with my father during a conversation about my book. Image courtesy of Kelly I. Pollock
Finding America's Greatest Champion book


Changing America’s perception of manufacturing careers, however, will take the resources and energy of more than a passionate few to be successful. We all need to be involved to help elevate our profession — our industry.

And, of course, a little divine intervention wouldn’t hurt when you’re trying to move a mountain. One might say that’s what it took for me to meet Dennis Spaeth, the publisher and owner of this magazine. Though we had for years attended the same church, Kingswood United Methodist Church in Buffalo Grove, Illinois, he and I had never crossed paths. Then, during the spring of 2018, our church pastor, Rev. James Preston, suggested we meet. Preston knew that Spaeth was in the process of purchasing this magazine and that I was about to publish my book.

So Spaeth and I met for coffee on a Saturday morning in May 2018 in Arlington Heights, Illinois, to explore any opportunities to work together. At the time, Spaeth promised to publicize the book once it was published because, as he said, it was and continues to be such an important subject.

We met again in the fall of 2019 at the U.S. Cutting Tool Institute meeting where we collaborated on a video interview between me and a young man who was attending the event. With Spaeth behind the video camera prompting us to “just have a conversation about manufacturing careers,” I was in front of the camera talking with Noah Cantara, who at the time was a product specialist with Hyperion Materials & Technologies in Auburn Hills, Michigan.

ChampionNow introduced a CNC lathe and a CNC mill.
ChampionNOW has introduced both a CNC lathe and mill to the market. Image courtesy of T. Iverson

The resulting video report, “The Millennial and the Mentor,” received a great deal of positive feedback. Seeing two different generations come together to elevate the dramatic need for young people to join the ranks of manufacturing employment is inspiring. This type of inspiration is what our industry needs to create an awakening across the country.

A short time later, I connected with Vondale Singleton, founder of C.H.A.M.P.S. Male Mentoring Program in Chicago. Singleton invited me to talk about manufacturing careers with his students, which I gladly accepted. Unfortunately, I was only able to provide one presentation before the COVID-19 pandemic shut down in-person meetings and events. I had to quickly adapt to a virtual format for speaking engagements and presentations, and that got me thinking about filming a concept class about manufacturing for Singleton’s students.

When I asked Spaeth if he would be interested in filming the concept class, he didn’t hesitate. We began shooting video about machining fundamentals early one Saturday morning in September 2020 at Iverson & Co., a 91-year-old family-owned machine tool distributor and rebuilder in Des Plaines, Illinois. (My grandfather and father preceded me as owners/leaders of the company.)

The concept class, “CNC Rocks Virtual Machining Camp,” went over well with Singleton’s students. Soon afterward, Spaeth and I began producing a whole series of such video training sessions to help spread the word about manufacturing careers. As of this writing, we have produced 22 video training sessions — 4.5 hours in total length — that cover a wide variety of topics, including milling, turning, programming, automation and inspection. The ChampionNOW website features a 19-minute video overview that’s available to everyone to review prior to purchase.

The video series is now available through ChampionNOW ( For access to the video series, ChampionNOW offers a $500 annual subscription package to a single high school that wishes to augment its current vocational curriculum with the video series.

Meanwhile, some industry leaders have indicated that the video series would also be a good fit for open houses, Manufacturing Day events and even something to use for in-house orientation of new employees. For industry members, the annual subscription is normally $995. Thanks to CTE, the video series is available to readers of this article at a reduced subscription fee of $750.

With my deep and long-standing commitment to technical education, I realized that STEM programs needed to do something different when training young people to program, set up and operate CNC machine tools. With the high cost of these machines and the limitation of how many students can be around one machine at a time, I saw the need for tabletop machines. This is why ChampionNOW has introduced both a CNC lathe and a CNC mill to the market. The goal is to provide a basic two-machine package with a laptop as the control for less than $17,000.

We began shooting video about machining fundamentals early one Saturday morning in September 2020 at Iverson & Co.
We began shooting video about machining fundamentals early one Saturday morning in September 2020 at Iverson & Co., a 91-year-old family-owned machine tool distributor and rebuilder in Des Plaines, Illinois. Image courtesy of Cutting Tool Engineering


Proceeds from book sales, the video series and the tabletop CNC packages go to the ChampionNOW organization to offset the cost of publishing my book and providing virtual and in-person speaking events. Some of the proceeds also will help fund the Jerry R. Iverson Manufacturing Memorial Scholarship, which I established after my 84-year-old father, Jerry Iverson, passed away this past August. With tens of thousands of dollars in donations received already, we hope to get this endowment funded in time to award a scholarship(s) in the fall of 2022.

The goal is to continue to expand ChampionNOW offerings as the organization flourishes. This would include future books, videos and other plans in the works.

If you represent one of the more progressive companies and believe in this mission, contact me personally. Companies that place a minimum order of 1,000 books can add their brand to the book by authoring the foreword to their version of “Finding America’s Greatest Champion.” Customizing the book with your message allows your company to be part of the change in this country. Let’s Change How American Manufacturing’s Perceived In Our Nation (CHAMPION).    

How can you help move that mountain?

  • Host a Manufacturing Day event. We should all migrate to one day each month, not once a year. Our promotion should be a continual effort going forward.
  • Join the ChampionNOW organization. Memberships start as low as $995.
  • Purchase tabletop CNC machines for education.
  • Purchase a video subscription to donate to your local school.
  • Purchase a quantity of “Finding America’s Greatest Champion” and give away copies. My book, which explores matters beyond just manufacturing, is meant as a resource for those needing answers about their future careers and lives — as the subtitle indicates, “Building Prosperity Through Manufacturing, Mentoring and the Awesome Responsibility of Parenting.”

— Terry Iverson

Related Glossary Terms

  • computer numerical control ( CNC)

    computer numerical control ( CNC)

    Microprocessor-based controller dedicated to a machine tool that permits the creation or modification of parts. Programmed numerical control activates the machine’s servos and spindle drives and controls the various machining operations. See DNC, direct numerical control; NC, numerical control.

  • gang cutting ( milling)

    gang cutting ( milling)

    Machining with several cutters mounted on a single arbor, generally for simultaneous cutting.

  • lathe


    Turning machine capable of sawing, milling, grinding, gear-cutting, drilling, reaming, boring, threading, facing, chamfering, grooving, knurling, spinning, parting, necking, taper-cutting, and cam- and eccentric-cutting, as well as step- and straight-turning. Comes in a variety of forms, ranging from manual to semiautomatic to fully automatic, with major types being engine lathes, turning and contouring lathes, turret lathes and numerical-control lathes. The engine lathe consists of a headstock and spindle, tailstock, bed, carriage (complete with apron) and cross slides. Features include gear- (speed) and feed-selector levers, toolpost, compound rest, lead screw and reversing lead screw, threading dial and rapid-traverse lever. Special lathe types include through-the-spindle, camshaft and crankshaft, brake drum and rotor, spinning and gun-barrel machines. Toolroom and bench lathes are used for precision work; the former for tool-and-die work and similar tasks, the latter for small workpieces (instruments, watches), normally without a power feed. Models are typically designated according to their “swing,” or the largest-diameter workpiece that can be rotated; bed length, or the distance between centers; and horsepower generated. See turning machine.

  • milling


    Machining operation in which metal or other material is removed by applying power to a rotating cutter. In vertical milling, the cutting tool is mounted vertically on the spindle. In horizontal milling, the cutting tool is mounted horizontally, either directly on the spindle or on an arbor. Horizontal milling is further broken down into conventional milling, where the cutter rotates opposite the direction of feed, or “up” into the workpiece; and climb milling, where the cutter rotates in the direction of feed, or “down” into the workpiece. Milling operations include plane or surface milling, endmilling, facemilling, angle milling, form milling and profiling.

  • milling machine ( mill)

    milling machine ( mill)

    Runs endmills and arbor-mounted milling cutters. Features include a head with a spindle that drives the cutters; a column, knee and table that provide motion in the three Cartesian axes; and a base that supports the components and houses the cutting-fluid pump and reservoir. The work is mounted on the table and fed into the rotating cutter or endmill to accomplish the milling steps; vertical milling machines also feed endmills into the work by means of a spindle-mounted quill. Models range from small manual machines to big bed-type and duplex mills. All take one of three basic forms: vertical, horizontal or convertible horizontal/vertical. Vertical machines may be knee-type (the table is mounted on a knee that can be elevated) or bed-type (the table is securely supported and only moves horizontally). In general, horizontal machines are bigger and more powerful, while vertical machines are lighter but more versatile and easier to set up and operate.

  • sawing machine ( saw)

    sawing machine ( saw)

    Machine designed to use a serrated-tooth blade to cut metal or other material. Comes in a wide variety of styles but takes one of four basic forms: hacksaw (a simple, rugged machine that uses a reciprocating motion to part metal or other material); cold or circular saw (powers a circular blade that cuts structural materials); bandsaw (runs an endless band; the two basic types are cutoff and contour band machines, which cut intricate contours and shapes); and abrasive cutoff saw (similar in appearance to the cold saw, but uses an abrasive disc that rotates at high speeds rather than a blade with serrated teeth).

  • turning


    Workpiece is held in a chuck, mounted on a face plate or secured between centers and rotated while a cutting tool, normally a single-point tool, is fed into it along its periphery or across its end or face. Takes the form of straight turning (cutting along the periphery of the workpiece); taper turning (creating a taper); step turning (turning different-size diameters on the same work); chamfering (beveling an edge or shoulder); facing (cutting on an end); turning threads (usually external but can be internal); roughing (high-volume metal removal); and finishing (final light cuts). Performed on lathes, turning centers, chucking machines, automatic screw machines and similar machines.


Iverson & Co.

Terry M. Iverson of Iverson & Company and CHAMPION Now can be reached via email at