| Reader Profile | |
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Readers & What They Buy CTE covers all aspects of cutting and grinding: cutting tools and holders, |
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| How People Read CTE (ReadexResearch) | |
| page through from beginning, looking for information to read immediately | 51% |
| page through from beginning, looking for information to read later | 25% |
| skim the table of contents for information to read immediately | 16% |
| skim the table of contents for information to read later | 6% |
| other | 2% |
| Job Functions of CTE Subscribers (BPA Statement, December 2007) | |
| Corporate Management (owners, presidents, VPs, GMs and other corporate managers) |
44.7% |
| Manufacturing/Production/Tooling/Quality | 29.7% |
| Engineering/Design/R&D | 13.2% |
| Purchasing | 2.4% |
| Other | 10% |
| Products CTE Subscribers Select and/or Purchase (ReadexResearch) | |
| cutting tools | 77% |
| toolholding | 69% |
| metalcutting machine tools | 69% |
| workholding | 68% |
| machine attachments/accessories | 62% |
| coolants, lubricants, related products | 60% |
| testing, measuring, gaging equipment | 56% |
| abrasives | 52% |
| software | 51% |
| grinding machines | 41% |
| workpiece materials | 40% |
| safety, environmental equipment | 39% |
| maintenance products | 36% |
| marking equipment/tools | 34% |
| ONE OR MORE | 94% |
| Action Taken After Seeing Ad In CTE (ReadexResearch) | |
| visited advertiser’s Web site | 64% |
| discussed ad with others | 59% |
| passed ad along to others | 49% |
| filed ad for future reference | 30% |
| purchased/ordered a product/service | 22% |
| recommended a product/service | 22% |
| called advertiser for add’l information | 15% |
| contacted advertiser in some other way | 13% |
| used reader inquiry card | 6% |
| indicated at least one of these choices | 93% |
