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Feb 2010  

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COVERS

2nd Cover

$6,260

3rd Cover

$6,260

4th Cover

$6,450



SPECIAL POSITIONS

Positions specified by advertiser or agency are 10% above black-and-white rate.


Buyers Guide Spotlight Ads

Run a 21/4" x 2", 4-color ad near your product listings for $350 (must run a display ad in the Buyers Guide).



Color Charges On Multiple Ads

Advertisers running more than one 2-, 4- or PMS-color ad in a single issue receive 50% off the color charge for the additional ads. Full color charges are: 4-color, $1,560; 2-color, $625; and PMS, $875.

PREPRINTED INSERT DISCOUNTS

2 pages

35% discount (off B/W rate)

4 pages

50% discount

8 or more pages

65% discount



CLASSIFIEDS
Employment & Business Opportunities Only

Per inch (1" minimum)

$170

Box number

$115

Classified rates are net, no agency commission. Payment for classified advertisements required with order. Each column is 2 3/16" wide, three columns per page.


AGENCY COMMISSION

15% of gross billing allowed to advertising agencies on space, color and position. Net 30 days. Commission is not allowed on classified ads or production charges for photographs, artwork, designs and film. Commission also is not allowed on other items, such as artwork, printing, reprints, split-runs, tip-ins or backup of inserts. The publisher has the right to withhold all advertising and editorial inquiries due to late payment. Agency commission not allowed on invoices not paid within 60 days of billing date.



ELECTRONIC MATERIALS FOR DIGITAL ADS

Required format: High-resolution PDF. PDF files must be PDF/X-1a compliant. Other ad formats accepted only at approval of the production department.

All color ads must be accompanied by a SWOP-certified proof. If no color proof is provided, CTE can have a matchprint made at the advertiser’s request and expense. CTE cannot guarantee color accuracy without a SWOP-certified proof.

Supply electronic files via FTP software or e-mail with attachments no larger than 2mb.



BLEED SPECIFICATIONS

When preparing bleed ads, there should be at least 3/8" between the trim edge and any type and/or portions of illustrations that must not be trimmed off.



INSERT SPECIFICATIONS

Insert size 8" x 103/4"; trim size 7-3/4" x 10-1/2". Double-spread inserts 16" x 10-3/4". Keep type, etc., at least 3/8" from outside edges and 1/2" from binding edge. Minimum weight of stock: 70-lb. text weight. Maximum weight of stock: 80-lb. cover weight. Inserts requiring backup must be furnished on white, smoothfinish, coated stock. Fold all inserts of more than two pages before shipping unless backup printing is needed.



PRODUCTION CHARGES

Artwork and digital files that do not meet the specifications stated above will be corrected by the production department, and any production charges will be billed to the advertiser. Advertising copy to be set by the production department is not agency commissionable. Advertisers should check with the production department for cost quotes on production charges. It is preferred that all advertising material be furnished complete and at exact size. CTE reserves the right to reject incorrectly sized ads. Any resizing done by CTE will be charged to the advertiser. The publisher is not responsible for typesetting errors or space composition on any display or classified advertising set by the production department, unless a proof is requested before publication. Advertisers whose artwork is received after the advertising deadline may be billed for additional costs if the late copy results in additional printing costs. Production charges start at $75 an hour.



CREATIVE SERVICES

CTE offers advertiser support services such as ad development, typesetting, layout and design. To discuss your needs, contact the production department. Photos, drawings and rough layout must be received with instructions no later than the advertising closing date. Advertising developed by CTE is not agency commissionable.

Width

Depth

Width

Depth

Pg. (trimmed)

7 3 / 4 "

10 1 / 2 "

Page (bleed)

8 "

10 3 / 4 "

2 / 3 Page

4 1 / 2 "

9 3 / 4 "

1 / 2 Island

4 1 / 2 "

7 1 / 2 "

1 / 2 Page

7 "

4 3 / 4 "

3 3 / 8 "

9 3 / 4 "

1 / 3 Page

4 1 / 2 "

4 3 / 4 "

2 1 / 4 "

9 3 / 4 "

1 / 4 Page

7 "

2 3 / 8 "

3 3 / 8 "

4 3 / 4 "

1 / 6 Page

4 1 / 2 "

2 3 / 8 "

2 1 / 4 "

4 3 / 4 "



PUBLICATION AND ADVERTISING CLOSING DATES

Published 12 times annually: January, February, March, April, May, June, July, August, September, October, November (Buyers Guide) and December. Publication dates usually fall on the 25th of the month preceding the issue date, the exception being the November issue, which is published about the 15th of November.



BILLING

Billing is issued on scheduled publication dates. Terms are net 30 days. A late charge of 11/2% per month will be imposed on past-due accounts. Full payment is required for all reserved space whether or not it is used. Advertising will not be accepted from delinquent accounts. In the event the advertiser and/or agency default in payment of bills, the advertiser and/or agency will be liable for all fees and sums of collection, including, but not limited to, reasonable attorney's fees and court costs incurred by the publisher in the collection of said bills. Bills are turned over for legal collection at 100 days. Jurisdiction and venue for any litigation ensuing from advertising placed in CTE shall properly lie in Cook County, Illinois.



SHORT RATES AND REBATES

Advertisers will be short-rated if, within 1 year (12 issues) from the date of first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 1 year (12 issues) from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.



CONTRACT CANCELLATION

Contracts, with the exception of covers and guaranteed positions, may be cancelled by advertiser or publisher on written notice in advance of closing date.



PUBLISHER‘S PROTECTIVE CLAUSES

Advertisers and advertising agencies assume liability for all content and assume responsibility for any claims or fees arising therefrom against the publisher. The publisher reserves the right to reject any advertising that does not conform to the publication’s standards. Any deliberate attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with copy that, in the publisher’s opinion, resembles editorial matter.

 





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