
2nd Cover |
$6,260 |
3rd Cover |
$6,260 |
4th Cover |
$6,450 |
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Positions specified by advertiser or agency are
10% above black-and-white rate.
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Run a 21/4" x 2", 4-color ad near
your product listings for $350
(must run a display ad in the
Buyers Guide). |
Color Charges On Multiple Ads
Advertisers running more than one 2-, 4- or
PMS-color ad in a single issue receive 50% off the color charge for the additional ads. Full color
charges are: 4-color, $1,560; 2-color, $625; and PMS, $875.
2 pages |
35% discount (off B/W rate) |
4 pages |
50% discount |
8 or more pages |
65% discount |
| Employment & Business Opportunities Only |
Per inch (1" minimum) |
$170 |
Box number |
$115 |
Classified rates are net, no agency commission. Payment for classified advertisements required with order. Each column is 2 3/16" wide, three columns per page.
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15% of gross billing allowed to advertising agencies on space, color and position. Net 30 days. Commission is not allowed on classified ads or production charges for photographs, artwork, designs and film. Commission also is not allowed on other items, such as artwork, printing, reprints, split-runs, tip-ins or backup of inserts. The
publisher has the right to withhold all advertising and editorial inquiries due to late payment. Agency commission not allowed on invoices not paid within 60 days of billing date.
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Required format: High-resolution PDF. PDF files must be
PDF/X-1a compliant. Other ad formats accepted only at approval of
the production department.
All color ads must be accompanied by a SWOP-certified proof. If
no color proof is provided, CTE can have a matchprint made at the
advertiser’s request and expense. CTE cannot guarantee color accuracy
without a SWOP-certified proof.
Supply electronic files via FTP software or e-mail with attachments
no larger than 2mb. |
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When preparing bleed ads, there should be at least 3/8" between the trim edge and any type and/or portions of illustrations that must not be trimmed off.
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Insert size 8" x 103/4"; trim size 7-3/4" x 10-1/2". Double-spread inserts 16" x 10-3/4". Keep type, etc., at least 3/8" from outside edges and 1/2" from binding edge. Minimum weight of stock: 70-lb. text weight. Maximum weight of stock: 80-lb. cover weight. Inserts requiring backup must be furnished on white, smoothfinish, coated stock. Fold all inserts of more than two pages before shipping unless backup printing is needed.
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Artwork and digital files that do not meet the specifications stated above will be corrected by the production department, and any production charges will be billed to the advertiser. Advertising copy to be set by the production department is not agency commissionable. Advertisers should check with the production department for cost quotes on production charges. It is preferred that all advertising material be furnished complete and at exact size. CTE reserves the right to reject incorrectly sized ads. Any resizing done by CTE will be charged to the advertiser. The publisher is not responsible for typesetting errors or space composition on any display or classified advertising set by the production department, unless a proof is requested before publication. Advertisers whose artwork is received after the advertising deadline may be billed for additional costs if the late copy results in additional printing costs. Production charges start at $75 an hour.
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CTE offers advertiser support services such as ad development, typesetting, layout and design. To discuss your needs, contact the production department. Photos, drawings and rough layout must be received with instructions no later than the advertising closing date. Advertising developed by CTE is not agency commissionable.
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Width |
Depth |
Width |
Depth |
Pg. (trimmed) |
7 3 / 4 " |
10 1 / 2 " |
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|
Page (bleed) |
8 " |
10 3 / 4 " |
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2 / 3 Page |
4 1 / 2 " |
9 3 / 4 " |
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1 / 2 Island |
4 1 / 2 " |
7 1 / 2 " |
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1 / 2 Page |
7 " |
4 3 / 4 " |
3 3 / 8 " |
9 3 / 4 " |
1 / 3 Page |
4 1 / 2 " |
4 3 / 4 " |
2 1 / 4 " |
9 3 / 4 " |
1 / 4 Page |
7 " |
2 3 / 8 " |
3 3 / 8 " |
4 3 / 4 " |
1 / 6 Page |
4 1 / 2 " |
2 3 / 8 " |
2 1 / 4 " |
4 3 / 4 " |
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Published 12 times annually: January, February, March, April, May, June, July, August, September, October, November (Buyers Guide) and December.
Publication dates usually fall on the 25th of the month preceding the issue date, the exception being the November issue, which is published about the 15th of November.
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Billing is issued on scheduled publication dates. Terms are net 30 days. A late charge of 11/2% per month will be imposed on past-due accounts. Full payment is required for all reserved space whether or not it is used. Advertising will not be accepted from delinquent accounts. In the event the advertiser and/or agency default in payment of bills, the advertiser and/or agency will be liable for all fees and sums of collection, including, but not limited to, reasonable attorney's fees and court costs incurred by the publisher in the collection of said bills. Bills are turned over for legal collection at 100 days. Jurisdiction and venue for any litigation ensuing from advertising placed in CTE shall properly lie in Cook County, Illinois.
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Advertisers will be short-rated if, within 1 year (12 issues) from the date of first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 1 year (12 issues) from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
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Contracts, with the exception of covers and guaranteed positions,
may be cancelled by advertiser or publisher on written notice in
advance of closing date.
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Advertisers and advertising agencies assume liability for all content and
assume responsibility for any claims or fees arising therefrom against the
publisher. The publisher reserves the right to reject any advertising that
does not conform to the publication’s standards. Any deliberate attempt
to simulate the publication’s format is not permitted, and the publisher
reserves the right to place the word “advertisement” with copy that, in the
publisher’s opinion, resembles editorial matter.
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