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Mar 2010  

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10 Reasons to Advertise in Cutting Tool Engineering
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  1. Targeted Editorial. CTE focuses on material-removal processes. That's all. We don't dilute our editorial message by reporting on operations other than those our readers perform.

  2. Engaged Readership. CTE is a “must read” magazine. 73% of readers page through each issue from beginning to end. 23% peruse the table of contents, seeking items of interest.

  3. Management Types. CTE’s circulation is top-heavy with decision-makers (71%) who can green-light orders for your product.

  4. Buying Power. 98% of CTE readers are involved in selecting and/or purchasing products.

  5. Fresh Circulation. CTE’s 1-year qualifying rate is 87% (BPA Statement, December 2009).

  6. Online Presence. CTE Plus (ctemag.com) features Web-specific content, including staff-produced videos and slideshows. We also offer more than a dozen different advertising opportunities that let visitors to CTE Plus link directly to your Web site.

  7. Deepest Frequency Discounts. CTE offers the deepest frequency discounts of any magazine in the field. (Example: 12x advertisers earn 30% off the 1x rate.)

  8. Valuable Value-Addeds. CTE offers advertisers useful marketing tools each month, including Brand Awareness and Ad Perception studies, Signpost logos on our homepage, online videos, product write-ups and loads more.

  9. Top Buyers Guide. Our annual Buyers Guide is the best in the industry—hands-down. It lists products from more than 1,400 metalworking-related suppliers.

  10. WE'RE STRONG. 2009 was a challenging year for manufacturing—and the magazines that serve the sector. At least four competitive magazines ceased publishing in the past year. Others reduced the size of their circulation. And although CTE saw ad revenues drop, we maintained our editorial quality and circulation. Like all good companies, we used the time to strengthen our core capabilities. We are strong—and eager—to help you develop a solid marketing plan that fits your needs.

View all featured advertisers.

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