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IMCO launches new e-commerce Web site

IMCO Carbide Tool, Perrysburg, Ohio, has launched its expanded new e-commerce web site. Two years in the making, the new web site – www.imcousa.com  – will help machinists choose the tools they need and enable distributors to order online, check inventory and track orders, said IMCO President Perry Osburn.

“Our information technology should be as advanced, intuitive and productivity-driven as our cutting tool technology,” said Osburn, who oversaw the project from concept to completion. “Now, it is.”

The site is maximized for user-friendly navigation, according to IMCO. Organized by machining type (such as milling, holemaking, or deburring), visitors can sort cutting tools by tool family, application or end type. Burs are categorized by head shape or cut style, focusing product choices on the user’s need.

The site also offers password-protected access to a distributors-only area for online ordering, real-time inventory checks and order tracking. Sales Manager Tim Elfreich said the new e-commerce capabilities will open many new service opportunities for IMCO distributors.

“The pace of business today is incredibly fast, and shops have to keep production schedules flexible,” he said. “With this e-commerce site, our distributors have the flexibility to be more responsive to those shifting needs with 24/7 access to real-time information.”

Downloadable catalogs remain available on the new site, as well as customer profiles, product videos, tool tips and contact information for requesting a free tool test.

IMCO Carbide Tool's new e-commerce web site (www.imcousa.com).

Posted March 15, 2013

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