Construction equipment manufacturer Doosan Infracore, Pine Brook, N.J., has selected Atlanta-based Servigistics to optimize and manage service part pricing globally.

Doosan chose the company for its service lifecycle management software, Service Parts Pricing, which will enable Doosan to move from a cost-based pricing approach to market-based pricing; to integrate global pricing to ensure consistency among regions; and to ensure active management of part pricing, according to Servigistics.

The software will provide Doosan with the tools to simulate and identify the optimal price for every service part, considering geographic region and/or market situation using a combination of three advanced pricing approaches: price alignment, competitive positioning and price elasticity. The software generates parts prices that take into consideration part lifecycles and stock inventory levels.

Doosan is Part of South Korea’s Doosan Corp. It manufactures construction equipment and machine tools sold under the Doosan, Bobcat, Montabert, Geith and Tramac brands.

Hiroshi Shimizu, general manager of Servigistics APAC, said in a statement, Service parts pricing provides a critical competitive differentiation factor and will optimize Doosan’s global pricing strategy. This project will not only improve Doosan Infracore’s parts pricing among its regions, but will also drive their overall growth and strengthen market competitiveness in the aftermarket worldwide.”

Posted May 10