CUTTING TOOL ENGINEERING does more than just put your advertisement in the hands of decision-makers responsible for purchasing metalworking-related products. We also provide valuable marketing tools. We will offer the following in 2008:

Free Product Showcase, in print and online (must run 1/4-pg. or larger ad). Print version is 1/6-pg. write-up and 4-color photo of advertiser’s product that appears in a special section of the magazine. Online version includes a link to advertiser’s homepage.

Free Ribbon Ad (7" wide x 1 1/4" deep). Must run 1/2-pg. or larger ad.

Brand Awareness Study
Independently conducted survey compares advertiser’s name recognition to competitors’.

Pricing
12-pg. advertisers: Free
9-pg. advertisers: $250
6-pg. advertisers: $350
3-pg. advertisers $425
1.5-pg. advertisers: $500
Others: $750

Free Signpost logo for 30 days on CTE’s homepage (1/2-pg. or larger ad) or Links Page (smaller than 1/2 pg.).

Literature Review
Free Literature Review, in print and online (must run 1/4-pg. or larger ad). Print version is 1/6-pg. write-up and 4-color photo of advertiser’s literature that appears in a special section of the magazine. Online version includes a link to advertiser’s homepage.

Free Training Materials Focus in print and online (must run 1/4-page ad or larger). Print version is 1/6-page write-up of advertiser’s training programs and materials offered to end users that appear in a special section of the magazine. Write-up includes a 4-color photo. Online version includes a link to advertiser’s homepage. Literature remains online for 30 days (the time can be extended for a nominal charge). This is a great opportunity to let end users know what training materials your company offers to assist in continuing education of the end users’ staff.

Product Showcase
Free Product Showcase, in print and online. (See JANUARY for details.)

Free Signpost Logo for 30 days on CTE’s homepage (1/2-pg. or larger ad) or Links Page (smaller than 1/2-pg).

Ad Perception Study, Bonus Circulation
The issue will incorporate our annual Machine Tool Supplement and be mailed to 10,000 non-subscribers whose companies recently purchased machine tools. Ad Perception Study. Find out how readers perceive your ad with this ReadexResearch-conducted study. Free for advertisers running 1/4-pg. or larger ad.

Free Literature Review, in print and online. (See MAY for details.)

Boldfaced Listings and More
(2010 Buyers Guide): Free boldfaced listings; unlimited product listings; preferred placement in online Buyers Guide; free or reduced prices for Spotlight Ads and Logos.

Company Profile
Run 1/2-pg. or larger ad and receive—free—same-size profile.

Digital CTE
A digitized version of the regular CTE issue will be posted on our Web site each month. All ads that appear in the hard-copy edition will be included in the digital version. Ads link directly to advertisers' Web sites.

Hyperlink
Print advertisers receive free links to their Web sites from www.ctemag.com.

Reprints
Reprints of CTE articles and ads are available to all advertisers at a discount. Use them as direct-mail pieces or trade-show handouts. Contact your sales representative for pricing.

List Rental
Advertisers receive a 30% discount on mailing list rentals. One-time rental is $135/M (5,000-name minimum). Each additional field is $10/M.