Cutting Tool Engineering

December 2012 / IMTS 2012 Roundup

Norton Abrasives launches global Norton brand standards
Cutting Tool Engineering
Norton Abrasives, a brand of Saint-Gobain, launched a new branding program, including this new branding image.

Norton Abrasives, a brand of Saint-Gobain Abrasives, Worcester, Mass., introduced a new global Norton brand standards program. The standards will unify branding efforts worldwide to facilitate a cohesive image for the Norton brand and Norton sub-brands, for quicker association to the brand assets and the best products for cutting, grinding, sanding and polishing applications, according to the company. The global identity program includes the Norton parallelogram logo that is now endorsed with the Saint-Gobain parent organization and a structure that ties the Norton brand with all of its sub-brands, including Norton Quantum, Norton Blaze and Norton Paradigm.

Norton Abrasives also debuted an abrasives app that includes grinding and coolant calculators and product selection tools. The app is available through the App Store (iOS) and Google Play (Android).

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