August 2012 / Volume 64 / Issue 8|
A site for more eyes
By Dennis Spaeth, Electronic Media Editor
| CTE Web site grows traffic and expands video, product and machine shop content.
More people are getting more information via the Internet, and Cutting Tool Engineering is clearly a part of that trend.
Sustaining double-digit growth over the past 5 years, CTE’s Web site—CTE- plus at ctemag.com—now attracts about 21,000 unique visitors and about 48,000 total visitors each month, according to AWStats, a Web site analysis tool. (The AWStats “unique visitor” count resets each month, so a unique visitor who visits in January, for example, would also be a unique visitor in February.)
Another measurement tool shows ctemag.com traffic growing from year to year. Google Analytics uses a different methodology than AWStats, measuring the total number of unique visitors across an entire year. That means, for example, a user visiting in January would not be counted again in February. Google Analytics showed that CTE’s Web site reached a total of more than 106,000 unique visitors during 2011, 36 percent more than in 2010. Through May, ctemag.com reached nearly 55,000 unique visitors, outpacing 2011 by about 21 percent compared to the same period a year earlier, according to Google Analytics.
With those kinds of numbers, it’s probably safe to assume that nearly everyone reading this has been to the CTE Web site within the past year. But just in case you haven’t, or you’re not aware of some of the recent changes, here’s a quick, user-friendly guide to what’s new and different at ctemag.com.Video Reports
Featured at the top of the home page is a YouTube player set to stream industry-related video reports through a playlist set up on our YouTube channel, CTEplus. While our Video Reports have been featured on the home page for some time now—via a slideshow linked to a player on another page of our site—the new video player, which made its debut in June, plays video reports on the home page.
To begin watching videos, simply click the play button. If you prefer watching larger videos, hover over the full-screen option in the lower right-hand corner of the player, then click and watch a full-screen version. Hit the escape button on your keyboard at any time to reduce the video player and return to the home page. You can pause or stop the player whenever you’re done viewing.
Among the more than 160 videos available on the site is a series of reports produced in conjunction with Dr. Jeffrey Badger, a grinding consultant who authors CTE’s “Ask the Grinding Doc” column. There are 31 episodes available on CTEplus, with more to come.
The Grinding Doc video series tackles questions Badger has received from shops throughout the world. Each episode runs 3 to 5 minutes and covers one question, to which Badger generally recommends a solution.
Other video reports produced by CTEplus focus on new products and technologies, such as the 3- to 5-minute video vignettes filmed at trade shows. These reports focus on a new machine or process being demonstrated on the exhibit floor.
CTEplus interviews a company representative, who takes the audience through a product demonstration. The idea behind these reports is simple: To ask the questions you would ask if you were at the trade show talking to company reps, and to explain how the product or process works.
Look for more such reports to be shot during IMTS 2012. (See sidebar below.)
Also, when CTE editors write about a new process or technique, they often obtain video footage from the companies they interview. CTEplus uses that video footage, which usually demonstrates an aspect of the process at the heart of the story, in much the same way CTE uses photos and charts in the magazine.Product News
As you might imagine, CTE fields a large number of news releases about new or improved products from companies throughout the industry. While CTE publishes product announcements in each issue of the magazine, there’s simply not room for all of them.
About 4 years ago, CTEplus created an area for all product news briefs that CTE editors deem relevant to the industry.
The Product News database now contains more than 1,500 reports that offer information about each product or service, along with a photo and the company’s contact information.
There are several ways to search for product information:
Search results for each of the options are listed in the chronological order they were posted to the site, with the most recent items at the top.
Last year, CTE added a new section to its annual Buyers Guide: A directory of more than 500 machine shops and the services they provide. As with the manufacturer and distributor information published in the guide each November, CTEplus posted the shop information to the guide’s online counterpart—a database searchable by manufacturer, distributor and, now, machine shop.
To use the Machine Shop Directory, conduct a search by keyword, service category, territory served, location or a combination of these. If you know a portion of the name of the company you want to contact, type the name into the Company Name field and click the search button. For example, if you’re trying to locate any company that offers cylindrical grinding services and is located in, say, New Jersey, use the Service Category menu to select Grinding, then the subcategory Cylindrical. Next, select the Anywhere button under Territory Served, then choose New Jersey using the state menu under Company Located In. Clicking the search button produces one result: Drew Peterson Inc. in Whippany, N.J.
The search for distributors is nearly identical, offering a search by Company Name, Product Category (rather than Service Category), Territory Served and Company Located In.
The Manufacturers Directory offers a search by Company Name and by a Product Category menu that contains more than 190 main categories and numerous subcategories.Industry Reports
Whether you’re looking for an article from CTE or simply want to browse through our Daily Industry News headlines, visit the home page at ctemag.com. Access to specific articles in the current issue is available at the top of the home page under Industry Reports.
If you’re more interested in locating an article from among the 2,000 or so stored in our Article Archives, use the Reports menu to select Articles. From the Article Archive search page, you can search by keyword, date, topical category, author or a combination of these.
The Daily Industry News section, located a little farther down the home page, offers a convenient listing of daily headlines that link to news items from a wide range of news sites, including information posted on CTEplus.Subscription Forms
A growing number of CTE magazine readers are subscribing on CTEplus. Site visitors can sign up for a new subscription, renew an existing subscription or submit a change of address. Since adding the option to receive either a digital or print version of the magazine a couple of years ago, more than 6,500 magazine subscribers now receive the digital edition.
In addition, the CTEplus navigation bar includes an Events link, which takes you to a listing of industry meetings and trade shows, and a Resources menu that offers a few other tools, including:
Finally, if you have any questions about CTEplus or the magazine, click on the Contacts tab on the home page. You’ll find information on how to contact the CTE staff or leave a general message. CTEAbout the Author: Dennis Spaeth is electronic media editor for CTE and manages CTEplus. He can be reached at (847) 714-0176 or email@example.com.
CTEplus on location at IMTS 2012
If you’re interested in reserving a 3- to 5-minute on-camera interview at our booth, e-mail CTEplus Electronic Media Editor Dennis Spaeth at firstname.lastname@example.org.
In addition, manufacturers that would like to schedule a new product or technology video shoot at their booth during IMTS 2012 show hours can contact CTEplus at (847) 714-0176 or their sales representative. Though the final video reports are from 3 to 5 minutes (and sometimes longer), the shoot itself requires about 30 minutes to complete.
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